Creating and launching a website is a great deal. However, if you think that once you launch a website, you’re done, you’re likely to miss quite a lot. A website requires constant care and regular updates.
Why website update is important?
There are several quite important factors why you should consider regular investments to your online presence. These factors are:
- Your rank by search engines. I bet you want to see your website on the first page of search results. Search engines “love” websites that are frequently updated as they consider that such websites provide more relevant and up-to-date content to the users. Moreover, over the time some links on your website may become a subject to link rot. If you don’t fix broken links regularly, search engines notice this and rate you lower.
- How people perceive your website. If people land on your website and see that the latest blog posts there date two years back, they are likely to think that your business is not active or even ceased to exist. Consequently, they would opt for your competitors that are more active on the web.
- Amount of interlinking. If you regularly post new informative and unique content, you’re likely to see people sharing it in social networks and linking to it on their websites. This is great for you in terms of SEO. However, if your great contents were created a couple of years ago, the rate if interlinking falls dramatically.
What are the three main vectors of website update?
I hope you’re pretty much persuaded that updating your website is important. But how to approach it? Actually, there are three main types of website maintenance that you should regard. Let’s briefly review them, before we go into detail:
- Technical maintenance. No website is perfect, and over time your website is likely to encounter such issues as broken links, 404 Errors or missing media content. You need to regularly check for the appearance of such issues and fix them in order for your website not to lose its ranking by search engines.
- Updating your website content. For a high-ranking website, a lively, regularly updated blog section is a must. Moreover, you need to update other sections of your website, such contact details, testimonials, home page, etc.
- Keeping your website design up-to-date. Your great content won’t win over the hearts of your website guests if it’s presented on an outdated website that looks like a ghost from the past. Design accounts for the initial impression that your guests get on your website, as well as for their desire to keep coming back to it.
Some Tips to Follow to Keep Your Website Regularly Updated
Below, you’ll find some most useful tips to keep website update. These tips account for all three vectors of website maintenance, so you won’t miss a thing if you follow them. Let’s see what we”ve got here.
1) Eliminate Appearance of Broken Links
Broken links make it impossible to access some pages on your website and result in site guests” disappointment. Websites with broken links are downplayed by search engines so that fewer people stumble upon broken links.
It’s okay that links get broken: some resources may be relocated, some pages may be archived or removed. It’s not okay if you don’t check for broken links and don’t fix them.
To detect and fix broken links you can turn to online tools, such as, Online Broken Link Checker and other tools. Moreover, if you run a CMS or e-commerce website, you may use a plugin or extension that checks for broken links.
2) Regularly Update Your Website Engine and Plugins
Keeping the software on your website up-to-date is a worthy concern. If you run a website with the help of a CMS (Content Management System) or an E-commerce engine. So you need to update the engine once the newer version of it is released.
Why update your website engine?
Regular engine updates are necessary from a security standpoint. Not updating your website regularly makes your website vulnerable to hacker attacks, which is definitely not what you desire. Moreover, website engines develop and a newer version may have the functionality you always wished to have.
When updating your website, you should do it with caution. You should always create a full website backup before updating your website. So that you can always revert your website to the previous state in case something goes wrong.
Update not only the engine but also website plugins. With newer plugin versions, you’ll have more functionality and features that you need.
3) Have a Frequently Updated Blog
First of all, it must be said that your website does need a blog section. Even if you run an e-commerce website, you need a blog section to make your website more engaging and to improve your position in search engine search results.
Once you have your blog, you need to update it frequently. Add new posts a couple of times every week, or at least just once a week, and both people and search engines will see that your website is alive and thriving.
4) Make Sure Your Contact and Personal Information Is Up-To-Date
Your clients should always be able to reach you out. This is a rule of the thumb. As time passes, some of your contact details may change. Keep in mind that in this case, you need to update information on your website as soon as possible.
This also refers to your operating hours. Is there a holiday coming soon? Don’t forget to notify your clients that you’re having a day off, so they know this and don’t get upset that they can’t reach you out.
Also, mind updating the sections, such as “About Us” and “Team”, once you have something to add or to change there.
5) Post New Testimonials
Don’t be lazy to share great things that people say about you. Fresh testimonials are definitely not a thing you should forget about. As soon as you have one or a couple, present them to the public and people will trust you more.
6) Be Active In Social Networks
All modern businesses rely heavily on the presence in social networks. If your website isn’t tied to your accounts in social networks, such as Facebook, Instagram or Twitter, it’s rather a pretty disappointing neglect that should be accounted for.
Once you connect your website to your social media profiles, you should keep/start regularly sharing some small updates there. Having a corporate party, or just a morning cup of coffee with some interesting person? Share these moments and give your followers an insight into your daily life.
7) Watch Out For Outdated Imagery
Imagery is an important component of every website page. Once site guests land on a page, they esteem its design and imagery, and just then decide whether content is worth reading or not.
So, come back to your old posts from time to time and substitute obsolete imagery with the state-of-art one. This year, forget about poised, unnatural stock imagery and go for authentic photography that presents real people in real situations. Such imagery is proven to appeal more to emotions of your site guests and bring you more conversions.
8) Monitor Analytics and Run Usability Testing
When you monitor your website analytics, look for the pages that have the highest bounce rate. What’s wrong there? Think of how you can restructure, redesign or update the content of these pages. So that they are as captivating as your other website pages.
As the number of your website contents grows over time, you need to test, whether it’s still convenient for your website guests to navigate and use your website. Running usability testing is recommended once or twice a year. Don’t neglect this practice, as the convenience of your clients should be one of your paramount concerns.